This idea was shared with client during the very first tissue session among a myriad of creative and exciting comps that will never see the light of day. The team wanted to show variety of options that could potentially be the face of the latest installment of the Forza Horizon franchise.

Inspired by Sumi-e Japanese black ink painting, we wanted the hero car to cut through the black and white in striking vibrant red. We did make color variations to test and experiment with, however the most distinctive and unique proved to be clean black and white with pops of color.