Sky: Children of the Light Campaign
Sky: Children of the Light is built around creating a welcoming space where players can connect, share experiences, and explore together. The key art was designed to capture that spirit of community, while the broader campaign extended the same sense of peace, empathy, and human connection across every touchpoint.
This concept was pitched as a series of silhouetted images that would act as holding devices for in-game screenshots, with a heartfelt poem written at the corner of the piece . This evolved to something more refined and simplified to bring out a feeling of serenity, companionship, and hope. My role began at pitch-stage and continued althroughout the production of the campaign, as we worked through banners, takeovers, and even more versions of the key art.
Associate Creative Director Julie Shin
Sr Designer Ysabel Moro