Xbox Game Pass Retail
With the launch of Xbox Game Pass, what began as a small production effort quickly scaled into a global creative operation. A dedicated team was formed to create, adapt, localize, and distribute thousands of original assets across paid, owned, and earned channels worldwide.
As part of the creative team, I helped develop and maintain monthly campaign creative across 12 to 16 game titles, producing assets in 10 to 20 sizes, and localizing them into more than 25 languages.
Did I mention there were motion assets too?